Most Instagrammed sneakers in the world — and where you can buy them online
The Adidas NMD topped the list of the most Instagrammed sneakers.Foot Locker
Social media started out as an interactive way to connect with people from all over, but it has since become a great tool for researching and following new trends. With the word “sneakers” being hashtagged over 24 million times on Instagram, sneaker culture is easily one of the biggest and fastest growing topics on and off the Internet.
It goes without saying that sneakers, in general, are popular fashion items, but the average person might have a hard time figuring out which pairs are most popular. To take a deeper look at which styles dominate the online space, shipping service Forward2me gathered data on the world’s most Instagrammed sneakers.
Some of their key findings were that the Adidas NMD, a sneaker that first released just three years ago, topped the list with over 5.7 million hashtags — and that 53% of the world’s most Instagrammed sneakers were from Nike.
Since Instagram hashtags are a tell-tale indication of what’s popular and what’s not, the research serves as a solid shopping guide to your next pair of sneakers.
Whether you’re interested in a recent phenomenon like Kanye West’s Yeezys, a classic silhouette that’s been around forever like the Converse Chuck Taylor, or a modern performance runner like the Nike Air VaporMax, the list has every kind of sneaker you could possibly want.
1. Adidas NMD
Shop all NMDs at Adidas here, starting at $130.
When the Adidas NMD first launched in 2015, it became extremely popular for its comfort, style, and a wide selection of available colorways. Designed for the urban nomad, the sneakers are made for on-the-go lifestyles. A full-length Boost midsole provides cloud-like comfort and the one-piece Primeknit upper makes them easy to pack in a bag and travel with.
2. Adidas Yeezy Boost 350
Shop all Adidas Yeezy Boosts at Stadium Goods here, starting at $300.
Whether you love or hate Kanye West as an artist or a person, you can’t deny his impact on sneaker culture. The Adidas Yeezy Boost originally released in 2015, selling out instantly. Since its first launch, the shoe has come out in several colorways and an updated V2 model — all of which have sold out instantly, too. You won’t find these sitting on shelves anywhere, so Stadium Goods is your best bet at finding guaranteed authentic pairs at fair resale prices.
3. Vans Old Skool
Shop all Vans Old Skools at Foot Locker here, starting at $60.
Originally known as the Vans #36, the Vans Old Skool was the first sneaker from the brand to incorporate leather panels for added durability. It was also the first silhouette to feature the now unmistakable “jazz stripe” Vans logo — a design that started out as a random doodle by co-founder Paul Van Doren.
4. Adidas Superstar
Shop all Superstars at Adidas here, starting at $80.
Originally released in 1969, the Adidas Superstar is one of most recognizable sneakers ever. While it started out as an innovative basketball sneaker by being leaps and bounds ahead of canvas sneakers like Chuck Taylors and Pro Keds, the Superstar is most known for its fashionable style. The shell-toe design and contrasting Three-Stripes are hard to miss.
5. Converse Chuck Taylor All Star
Shop all Converse Chuck Taylor All Stars at Nike here, starting at $50.
As a sneaker that’s been around since the 1920s, the Converse Chuck Taylor All Star low and high tops are some of the most popular styles ever — with or without Instagram. Their super simple designs feature a canvas upper with two perforations for breathability, a rubber toe, and a rubber sole. Lacing them up for a game of basketball like Chuck did might not be the best idea today, but you can’t deny the shoe’s long-lasting style.
6. Adidas Stan Smith
Shop all Stan Smiths at Adidas here, starting at $60.
Next to the Super Star, the Stan Smith is one of Adidas’ most popular sneakers ever. Originally designed for tennis legend Stan Smith, the low-cut silhouette features a simple white leather upper, perforated Three Stripes branding on the side and his face on the tongue.
7. Nike Air Max 90
Shop all Air Max 90s at Nike here, starting at $110.
Originally named the Air Max III, the Tinker Hatfield-designed running sneaker became known as the 90 because of its 1990 release date. At the time, the large Air unit, sleek shape, and ribbed outsole were eye-catching, stylish, and, most importantly for runners, fast.
8. Nike Air Huarache
Shop all Huaraches at Nike here, prices vary depending on style.
Designed by Tinker Hatfield, the Nike Air Huarache debuted in 1991 as the brand’s latest innovation in performance running. The shoe features a neoprene inner bootie for snug comfort and open panels for lightweight breathability. The name and design are directly inspired by the openness of Mexican huarache sandals.
9. Adidas Ultra Boost
Shop all Ultra Boosts at Adidas here, starting at $180.
In 2015, Adidas introduced the Ultra Boost as an entirely new running silhouette, but it was quickly adopted by sneaker lovers for its amazing comfort and style. The design featured a Primeknit upper set on top of a full-length midsole made out of Boost, the brand’s recently-innovated cushioning system. Today, the Ultra Boost comes in a huge variety of styles and colors, which makes it as popular as when it first released.
10. Vans Authentic
Shop all Vans Authentics at Foot Locker here, starting at $50.
Founded in 1966 by brothers Paul and James Van Doren, the Van Doren Rubber Company was one of the most unique sneaker companies operating on the premise that shoes were ordered and made that same day on location. On the first day of business, the company sold 12 pairs of what would become known as the Vans Authentic. Now, the sneaker is adored by skateboarders from all over the world and has been made in thousands of colorways over the years.